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Spotify comments on “windowing” by artists

March 2, 2012

One of the latest ideas in the debate on streaming media is the concept of windowing.  When Coldplay released their album Mylo Xyloto (awesome album in my opinion Coldplay – Mylo Xyloto), they were criticized by some (and praised by others) for not making it available on Spotify.  This naturally plays in with the whole debate over whether streaming music promotes sales of that music or cannibalizes sales.

It turns out, Coldplay was not completely against streaming.  They were practicing a “windowing” strategy… they made the album available first only on sales channels, but have more recently made it available for streaming.  This has some similarities to book publishers releasing a book in hardcover than trade paperback, or movie studios releasing movies in the theater, then on DVD, then on Cable television.

Ken Parks at Spotify has come out aggressively against this windowing approach.  Here is an article about it.

I think it’s really relevant right now to figure out these relationships between streaming and sales, and if they are different for different artists, during different windows in the release cycle, etc…



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